Eager for an Eiger? Here could be a solution.

After long-famed for talking rather nonsense than some office-material blog, here I create one. Hope it pleases you, Mister. This is Indonesia’s pride, Eiger.

History

PT. Eigerindo Multi Produk Industri or well known as Eiger is the most renowned company in Indonesia specialized in manufacturing and retailing of adventure equipments. The company was founded in 1993 by Mr. Ronny Lukito in Bandung. The company name, Eiger, was inspired by mount Eiger, a notable mountain in the Bernese Alps, Switzerland, rising to an elevation of 3,970 meters above sea level. Started with very limited facilities, we launched out to produce bags with only two simple machines at Jalan Cihampelas No. 22 Bandung. And in the same place we opened up a small shop to sell our bags.

Our company produces bags and adventure equipments. Our products come in three main brands, Eiger with the positioning of adventure lifestyle, Bodypack with the positioning of e-lifestyle, and Nordwand with the positioning of outdoor living. Our brands are widely recognized as prominent local brands in Indonesia. In 2009 we are listed as one of the Top 250 Indonesia Original Brands by a distinguished business magazine Swa. It shows our hard work, determination, and day by day commitment to quality excellence and outstanding reputation.

What we have started as a small store and production with only two sewing machine Jalan Cihampelas No. 22 sixteen years ago, has evolved into a market leader in bags and adventure industry in Indonesia. Up to now we owned 6 Eiger Adventure Stores, 18 showrooms, and 88 counters spread around Indonesia.

VISION
To become a blessed and blessing visionary global company in adventure and e-lifestyle business. A leading national brand who embodies independences and strength.

MISSION
1. To invest in holistic human life development by enabling our people to build their character, competence, and compassion in accordance with their calling to become a significant and a content individuals
2. To develop franchise system, e-commerce, and license system as our global distribution strategy.
3. To expand our adventure products and services into three themes; technical adventure, travelling adventure, and e-lifestyle adventure.
4. To expand our e-lifestyle business in the marketplace and cyber market.
5. To shape a world-class organisation system and culture supported by leading innovation and technology.
6. To provide outstanding quality products and services to satisfy our customer requirements.
7. To become a respectful company that has significant role in
– global ecosystem care
– global social culture
– global cyber care
We are a values-driven company and our four core values include the following:
Faith
Integrity
Significant
Harmony

Eiger product range include the following:
1. Bags and Packs
– Rucksacks
– Daypacks
– Shoulder bags
– Waist bags
– Travel bags
– Lumbar bags
– Hydro pack System
– Dry bags
– Biking Bags
– Laptop bags
– Multi purpose bags

2. Clothing
– Jackets: Rain suit, windproof jacket, and knitted jacket
– Shirts : Technical shirts and regular shirts
– Trousers
– T-shirts

3. Headwear
– Caps
– Hats
– Beanies/balaclavas
– Bandannas

4. Footwear
– Shoes
– Sandals
– Socks
– Gaiter

5. Equipment
– Sleeping bags
– Tents
– Gloves
– Equipments: pisau, carabiner, stove, bottle, cooking set, walking stick, axe, torch, hydration flask, dan lain-lain
– Essential Equipments: ruler compass, glow stick

6. Accessories
– Waist belt
– Wallet
– Press advertism
– Gimmick
– Stationeries
– Peripheral

Logo Philosophy

The blue outer circle means the world, while the blue triangle means adventure and the red base means spirit. Therefore, the meaning of our Eiger logo is the spirit of adventure world. The brand Eiger is positioned as lifestyle adventure with the famous tagline The Real Adventure Gear.

The Future

Eiger have done so well ever-since, but in my opinion they could go ever further. It is well proven that they have decent, if not brilliant, quality revolves on their products. It’s about time for them on to grow larger, most notably on marketing and creative area. After gone for quite a time with their famous logo, I think it’s about the time for them to consider a new; fresher one. A reintroduction I would say. Another focal part is the design. While the strength of their product is way beyond questionable, their rigid design have been some kind of a discontent for new customers. The design have been categorized into old and unfashionable. They should think about a way to combine strength and style. How to keep their strength quality on while in still keeping tab on the esthetics.

Ah! Another reason to go to work!

Boring and weary office fixtures can have a negative influence on your staff if you are not mindful. If your personnel happen to be working in a uninteresting environment then chances are they’re going to slack off and not be as successful as they might be. Modern business furniture is a great way to make certain that business morale is high and that the office atmosphere is well lit and also bubbly.

Plenty of offices have a tendency to get weary easily and an office refurbishment might be extremely expensive. Simply purchasing fresh contemporary office furniture could make a big difference to the way the workers feel and it might improve productiveness within your office. So, what type of points should you start looking for?

Well, usually, fresh desks are extremely important and new chairs because after all, your staff are required to work for long hours sometimes and it’s really crucial that they’re comfortable. Ergonomic office chairs are perfect but they can be expensive so just invest in what you can inside of your price range. So long as it’s contemporary or perhaps at least innovative office furniture then you should be fine.

You may often think about getting an office refurbishment to see if that can make a difference but usually if you have got an eye for design, you’ll be able to do most of it by yourself. It seriously depends on the building you’re in. If it’s a boring and lack luster building then there is an excellent probability that a refurb will be excellent but if it’s more about the furniture then buying some contemporary office furniture may be all you have to do.

The First Twelve.

This is focal, so get ready.

The first year of owning a business comes with great moments of excitement followed by periods of terror. It’s kind of like being heavily medicated. Here are just a few lessons I’ve learned, sometimes the hard way…

Being The Face Of A Business: means you are a target, sometimes for praise and sometimes…not.
Details,
Details: first impressions count. especially the bad ones. plan, then execute.
Attachments: before you hit send, check your attachment.
Research: you can’t serve a client if you haven’t taken the time to understand them.
Branding: defining your brand is more than just a logo and color palette. it’s everything, right down to the voice you put into your posts.
Twitter: if that’s where your audience is, do it. you might think it’s dumb, but if everyone had to agree for something to be popular who knows where most pop stars today would be.
Be nice: referrals are your greatest asset in gaining new business.

Apple usurps Google as world’s most valuable brand

I need rejoin the mac world soon…

LONDON (Reuters) – Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

The iPhone and iPad maker’s brand is now worth $153 billion, almost half Apple’s market capitalization, says the annual BrandZ study of the world’s top 100 brands.

Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year.

Click on link to read more.

http://finance.yahoo.com/news/Apple-usurps-Google-as-worlds-rb-547584535.html

The Strategy.

I enjoy reading during my free time. The last issue I’ve found concerning innovative business is The Shibumi Strategy by Matthew E. May.

You can find an article about this book here, but the main concepts taken from the book are these 7:

Refrain from adding features that are not absolutely necessary from the beginning. [Koko – austerity]
Keep only what really matters [Kanso – simplicity]
Develop you idea to fit naturally occurring patterns and rhythms. [Shizen – naturalness]
Limit information to raise interest and increase other imagination [Yugen – subtlety]
Beauty consists in imperfection, as is naturally. Leave the door open for others to co-create with you [Fukinsei – imperfection, asymmetry]
Quiet your mind, designate time and place for creative solitude [Seijaku – stilness, quietude, solitude]
Always change your routine, do something new to re-energize [Datsuzoku – break from routine]

Nestle goes berserk!

Nestle, which has had an awkward time embracing social media, has launched an uncharacteristically zany and slightly lewd series of web shorts. Checked this out on youtube.

Google at their best. So does Facebook.

A few months ago I had lunch with an old friend. As is often the case we were talking technology and, specifically, what new apps we were using. He was especially excited about the release of the Google Translate iPhone app.

After having our collective minds blown by the possibilites of the app, which translates speech or text across multiple languages, he made a remark that I haven’t been able to shake:

“Facebook would never make something like this”.

I was reminded of his comment as I woke up to news of the devastating earthquake and tsunami which struck Japan overnight. Within moments of the tragedy, Google’s Crisis Response team jumped into action with technology that helps people find others or share information about people they’ve found via their Person Finder service. They’re intent isn’t to to serve up ads next to names in the search results, their intent is to use technology to organize information in a time its most needed.

Which is why I haven’t been able to shake his comment. It just seems so loaded with connotations about who Google and Facebook are as companies.

Its suggests that when Google is at its best they’re biting off huge technical challenges. Sometimes these huge challenges are clearly monetizable like Android, Google Maps or YouTube. And, sometimes, monetizing them isn’t so clear but they’re just too cool or useful not to do like the body browser, the art project or the self driving car, It also suggests that Google is at its worst when trying to keep up with, or copy others, they view as competitive like Facebook, Foursquare or Twitter where a huge technical challenge isn’t at the heart of those services’ success.

The other side of his assertion is that Facebook wouldn’t build something like Google Translate which suggests that Facebook at their best is not about technical challenges, but something else. Its easy to say that Facebook, at their best, is about solving big social challenges or organizing information on people. I do think Facebook at their best is when they act as an enabling platform and get out of their users way. Enabling companies to connect with their customers, enabling developers to build unique experiences for users on Facebook’s social graph or enabling citizens to organize and effect change. Facebook at its worst? Similar to Google. When they get lusty about data sets and application spaces they see other start ups winning in like Groups, Q&A, Location and Comments and disregard their role as a platform.

In the end, I don’t think we’ll see Facebook build something as cool or technically challenging as Google Translate. Its not who they are. And, if you’ve taken anything away from hanging out, its that the people and companies who stay true to who they are come out on top.

Is today the end or has the beginning started already?

Is time like an alley where we reach the dead end at this time of year ?

Or is it like a desert where one set out an imaginary post and decide –once he feels he has traveled enough– that it’s time to head to another horizon ?

No matter.  The end ends when everything ends, so a wise man said.

Every moment is a new beginning. And an end exist merely to remind us that other things have started and are waiting for completion.

May we all be strong, resourceful, patient and smart enough to keep making new beginnings.

Happy New Year

Why Israel is an Anti-Semetic State, What can we teach ourselves about Racism by being Racist, and Other Controversial Topics

…This type of ‘full speech’ and honesty is championed by Žižek. He shares a number of ‘weaknesses’ with Nietzsche; one being his anti-Semitism. It has been argued that Nietzsche is not an anti-Semite. However, I would argue, on the basis of my own interpretation, that he is. Not in that he actually hates the Jews as a race and wants to exterminate them but rather on the basis of a self-recognized symptomatic antagonism towards them. True, a project similar to Oppel’s could be undertaken to prove once and for all that Nietzsche is not an anti-Semite. However, this I believe would undermine the value of honesty in Nietzsche’s thought. Žižek, for instance, is obsessed with the character of ‘the Jew’ to the point of creating bizarre Levi-Straussian/Lacanian diagrams and mathemes to describe anti-Semitism and its execution in all its nuances. In one notable instance in his book In Defense of Lost Causes he describes an industrious Jew rising out of a destitute economic situation by selling overstocked human blood and enriching it with nutrients. He recalls his first reaction: “Typical Jews! Even in the worst gulag, the moment they are given a minimum of freedom and space for maneuver, they start trading –in human blood!”. This starts a chain of associations and a rigorous analysis of anti-Semitism that he continually comes back to. The anti-Semitism he is critiquing is obviously his own (which he believes is representative of his backwater upbringing in the former Yugoslavia). The fruit of this analysis is not only in the therapeutic value of the expression of his racism but, through its full articulation and expression, a rigorous theory and the emergence of a nimble mind that is able to identify patterns and executions of anti-Semitism (and racism in general) in all of its forms. This can be found in his critique of multiculturalism, which for him is the site of a repressed politically correct racism. For instance, in The Fragile Absolute, Or, Why Is the Christian Legacy worth Fighting For? he states:

Since the Balkans are geographically apart of Europe, populated by white people, racist cliché’s which nobody today, in our Politically Correct times, would dare apply to African or Asian people can be freely attributed to Balkan people: political struggles in the Balkans are compared to ridiculous operetta plots; Ceauşescu was presented as a contemporary reincarnation of Count Dracula…”

In his critique of Israel in The Parallax View, for instance, he isolates a kernel of anti-Semitism in the state of Israel: it only wants certain types of Jews that can be integrated into a homogenized nation-state while certain other Jews that do not fit this category are excluded and denounced as stateless individuals with no substantial identity (even to the extent of being called ‘rogue elements’: a threat to the cohesiveness and legitimacy of their state). Calling the nation of Israel anti-Semitic is precisely the type of analysis that a Nietzschean would appreciate: it is a transvaluation of racism. When racism is repressed or ignored it finds its symptomatic expression as violence or is displaced. Žižek encourages us to examine our prejudices and articulate them fully. His argument stems from psychoanalysis: our orientation towards the object of our racist hatred may well be our fundamental orientation towards the Other finding its expression in a repressed form. Further, Nietzsche argues this point himself in the quote at the start of this essay: it offers the opportunity for self-knowledge. If Neitzsche’s anti-Semitism is not identified as such and investigated than the opportunity for a new orientation towards race is elided in his theory. Nietzsche offers us a way of navigating the universal stereotypes and tropes of nationality and race by playing with them, re-signifying them, de and then re-hierarchizing them until we have a conception of an ideal transnational subject that is a particularity in their Otherness (not being viewed as a race or nationality) and an unsublimated execution of the will-to-power (I am referring here to the “Peoples and Fatherlands” section of Beyond Good and Evil).

Learning transforms us: it acts as all nourishment does, doing more than just ‘keeping us going’ –as physiologists know. But at the bottom of everyone, of course, way ‘down there’ there is something obstinately unteachable, a granite like spiritual Fatum, predetermined decisions and answers to be selected, predetermined questions. In addressing any significant problem an unchangeable ‘That is I’ has its say; for example, a thinker cannot learn to change his ideas about man and woman, but can only learn his way through to the end, only discover to the limit what is firmly ‘established’ in his mind about them. Very soon we solve certain problems with solutions that inspire strong belief distinctively in us; perhaps we will go on to call them our ‘convictions’. Later –we see in them only footprints on the way to self-knowledge, signposts to the problem that we are –more correctly, to our unteachable essence way ‘down there’.

After paying myself such a generous compliment, perhaps I may be allowed to enunciate some truths about ‘women’, assuming that henceforth people will know from the start how much these are simply –my truths.

Master morals, an Essay

An Informal Defense of Master Morality, Part Three: Defense and Concluding Thoughts

Finally, the fundamental principle of master morality is this: “we have duties only towards our peers, and that we may treat those of lower rank, anything foreign, as we think best.”

Anyone who objects to master morality can go suck my existentialist dick.

There can be several objections to master morality, of which I will take two into consideration.

Firstly, a critic of master morality may object to the lack of respect towards humanity evidenced. I say that because we may “treat those of lower rank … as we think best” the level of morality of the particular treatment of any individual and indeed their status as one of a lower rank falls to the one who deemed it to be so—the is up the noble individual, and only they may submit their actions for moral evaluation. Although proponents of the categorical imperative may disagree, master morality does not have to be intrinsically “wrong.”

In order to introduce the second objection to master morality, which has much to do with the “slave’s” perspective, I must first invoke a particular quote from Nietzsche: “the slave’s eye does not readily apprehend the virtues of the powerful … he is keenly distrustful of everything the powerful revere as “good”—he would like to convince himself that even their happiness is not genuine.” We can imagine for the purpose of this argument a critic that looks at the master morality, and says that the noble must lead empty, bitter lives without integrity. Our immediate, yet less satisfying response is quite obvious: is the condition of the slave truly any better? As far as I am concerned, without having experienced the position of a master, the critic in favor of slave morality is not a competent judge of the worth of master morality. In this, our response has much in common with that of the principle of utility to the swine objection*. The other response is far more satisfying on the grounds of egoism, though harder to argue in terms of morality: it is possible that one, as a master, may find as much pleasure in one’s power as can be conceivably derived from living a life of “integrity” not solely because power is not always held at the exclusion of integrity but also because power itself can be a means to pleasure.

Also, legit conclusions are for legit schoolwork, full stop

 

*The swine objection to the principle of utility: a thing I don’t feel like explaining to you.