Apple usurps Google as world’s most valuable brand

10 05 2011

I need rejoin the mac world soon…

LONDON (Reuters) – Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

The iPhone and iPad maker’s brand is now worth $153 billion, almost half Apple’s market capitalization, says the annual BrandZ study of the world’s top 100 brands.

Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year.

Click on link to read more.

http://finance.yahoo.com/news/Apple-usurps-Google-as-worlds-rb-547584535.html

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